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EDITOR OF REDSTATE

Media Matters

A friend of mine has been insistent for a few years that I set up a Google News Alert about myself. It was very interesting to watch it last week. On my radio show I’d laughed about that Occupy guy in McPherson Park who was tearing down police fliers and cussing out the police until they shot him with a taser.

One day last week, Media Matters posted one of their typically outraged outrageous posts about it. Within two hours, BuzzFeed had posted on it. Two hours or so after that, the Politico had it up too. A couple hours after that, the Huffington Post had it. It was like clockwork. It was as if they were on a Journolist or something coordinating their outrage and timing to circulate the story. Every few hours a new outlet chimed in with outrage, all going back to the original Media Matters story.

It is no secret that a lot of folks in the Media read Media Matters and rely on it in a way they never would a partisan site of the same kind on the right. But today, Tucker Carlson and Vince Coglianese along with Alex Pappas and Will Rahn are shedding new light both on the operations and coordination between Media Matters, the “objective” press, and the White House.

This sounded rather familiar:

“The entire progressive blogosphere picked up our stuff,” says a Media Matters source, “from Daily Kos to Salon. Greg Sargent [of the Washington Post] will write anything you give him. He was the go-to guy to leak stuff.”

“If you can’t get it anywhere else, Greg Sargent’s always game,” agreed another source with firsthand knowledge.

Reached by phone, Sargent declined to comment.

“The HuffPo guys were good, Sam Stein and Nico [Pitney],” remembered one former staffer. “The people at Huffington Post were always eager to cooperate, which is no surprise given David’s long history with Arianna [Huffington].”

“Jim Rainey at the LA Times took a lot of our stuff,” the staffer continued. “So did Joe Garofoli at the San Francisco Chronicle. We’ve pushed stories to Eugene Robinson and E.J. Dionne [at the Washington Post]. Brian Stelter at the New York Times was helpful.”

“Ben Smith [formerly of Politico, now at BuzzFeed.com] will take stories and write what you want him to write,” explained the former employee, whose account was confirmed by other sources. Staffers at Media Matters “knew they could dump stuff to Ben Smith, they knew they could dump it at Plum Line [Greg Sargent’s Washington Post blog], so that’s where they sent it.”

COMMENTS

  • bk

     

  • sethellis

    The way this beast works has been obvious since the Democratic primary in 2008. It first came to my attention when every pro Obama story from the Huffington post would show up in Digg’s top ten.

    However, you guys have it wrong if you think media matters is the brain. The give mind ultimately starts with dailykos. From there the network filters through msn messenger, google chat, twitter, and ultimatelyto the blogs and established outlets. There’s no coordination per say. It’s just how viral content spreads organically. Activists communicate in real time to collectively push certain stories.

    The sad thing here is that conservatives are mostly clueless about how it works. It’s not like it’s any big secret. Make the right friends on reddit, and you can watch the network digest the information in real time. We are toast if activists don’t find better ways to play this game. Mitt Romney is the only one that has even tried to tap this kind of power, and it’s nothing compared to what Obama did to Hilary in 08. What’s more, conservatives are coalescing behind the weakest candidate in this area. Santorum has already been throughly mocked through Google bombs, and they just did that one in their spare time for giggles.

  • http://pocketchangeproductions.net/ anotherindyfilmguy

    or is that coordinated effort even older news that no one seems to remember or care about?

  • mattyp

    You can’t seriously expect everyone to just ignore the effect the Drudge and Brietbart have on the news cycle…

    Oh wait, you can because they will…