And mean that Mitt will be campaigning on entitlement reform. That’s a gambit, but the fiscal cliff is very real and could devastate a lot of grandkids.

Hopefully this is part of a vision that Romney is putting together to push at the convention. People have complained about lack of details, but I think he really wanted to wait until the main campaign start to articulate things. After all, he hasn’t been able to spend most of his large campaign hauls yet.

Restoring The America That YOU Built is a good place to start.

Mainly because Romney only had his primary money and bringing up ideology too soon would have allowed Obama to use his big money primary advantage to attack that. Instead he’s had to play the “Romney hates women” card or the “Romney gives people cancer” card instead of the “Romney’s ideas are scary and are going to bankrupt SS and Medicare”. We’ve seen some of that, but we’ve mainly seen personal attacks.

I think those attacks have hurt Obama’s likability. He’s not above the fray anymore, he’s in the mud. It’s when the convention hits that you begin to dismantle his worldview and push what a failure he is.

An ad highlighting all of his broken promises with his own words is a necessity. I think you take the “You Didn’t Built That” message further with localized ads featuring small business owners in swing states that people of Wisconsin, Colorado, Virginia, Ohio, Florida, etc are employed by.

I’d like to see a pivot to entitlement reform, tax reform, and simplifying regulation. The term deregulation has a negative connotation for a lot of people, so it’s better to talk about cutting red tape. If you communicate conservative ideas in the right way, the win. Cut the red tape and streamline a fast path to build new business, expand old ones, etc. Details should be posted online, but you only need to cite it, not explain it in an ad.

Predictable light regulation, predictable light taxation that give people assurance for the future helps to stimulate growth.

I also think the welfare work rules debate is a winner and attacking on the HHS regs as well. I would hammer on the First Amendment violation with that. I know several people who don’t agree with Chick-fil-A’s stance on marriage, but they were disgusted that government at any level would threaten to suppress their right to speak their mind.

Oh and make sure that people know Obama has significantly grown the amount of IRS agents we have due to Obamacare. I’m sure all of us are thrilled to have the IRS be the healthcare watchdog.

Written last week. McDonnell being on there is meaningless.