At some time, the Giannoulias campaign may realize that if you can reference your family history to get elected State Treasurer, then your opponents can reference your family history to keep you from being elected Senator:
More accurately, the campaign might admit the futility of trying to squash the opposition's ability to point out that said family relationship involves bad $20 million loans given to pimps and bookies. Which is what they're trying to do here, and instead making the story relevant.
PS: Mark Kirk for Senate. He's already grasped King Canute's point.
Crossposted to Moe Lane.