It's a website dedicated to promoting grassroots GOTV for the Right, on a practical level: how to do it, how not to do it (particularly if you're an employer), advice on why you need to do unglamorous, tedious and non-sexy tasks like walking the district to recruit voters and donors... things like that. Of particular interest to conservatives is the emphasis on precinct committeemen (which is something that RedState has brought up in the past, but bears repeating):
Concord Project is up and running today, and they're looking for people to be involved on the state level. From what I've seen and read, this election cycle there's an existing and welcome interest in GOTV by the Right - a polite way of saying that 'conservatives are ready to crawl across broken glass in order to vote this year' - but enthusiasm may be outstripping organizational awareness and skill. Hopefully, this will help in that regard.
Crossposted to Moe Lane.