A few days ago, I addressed the most important reason Nike shouldn’t have chosen Colin Kaepernick as the face of its 30-year anniversary campaign (please read here). There are other reasons as well, and it seems that many are taking their various reasons and shopping for other companies’ shoes. Nike stock is down, and stats show a decline in favorability of the brand.

One group that’s called it Splitsville with the iconic company is Missouri’s College of the Ozarks.

The Christian school, located in Point Lookout, announced it will discard any uniforms purchased for its athletic program which bear the infamous swoosh.

President Jerry C. Davis made the institution’s position clear:

“If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”

BOOM!!!!

Nike’s new ad characterizes Kaepernick — who is worth $20 million and has been lapped by the left-wing media like fresh cream by a dehydrated cat — as a paragon of sacrifice:

“Believe in something. Even if it means sacrificing everything.”

As I noted in my previous coverage, Colin believed in something, alright — something that wasn’t, and isn’t, at all remotely true. Therefore, the slogan might more accurately read, “Doltishly believe in — and spread — an abject myth. Be hated by many, yet become a hero to the ignorant and partisan and remain a millionaire.”

Or maybe Nike could just choose someone else.

Davis thinks that would be a good idea:

“I personally think it’s one of the dumbest marketing decisions I’ve seen come down the pike lately. We just don’t want our players wearing the Nike image to promote a company that affirms division and disrespect toward America.”

College of the Ozarks Vice President Marci Linson also chimed in on the issue of Kaepernick, speaking to CBS Sports:

“Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed.”

Well said.

 

Thank you for reading! What do you think about the college’s decision? Do you believe Nike will ultimately pay dearly for selecting Kaepernick? Please let us all know in the Comments section below.

For something totally different, please check out my articles on Tattoo & identity politics, Symone Sanders & pooping, and trusting black women to help black women by aborting black women you could otherwise trust.

Find all my RedState work here.

And as always, follow Alex Parker on Twitter and Facebook.

The Real Reason Nike Shouldn’t Endorse Colin Kaepernick