Fire up your entendres!

In a move of pure PR that will not close the deal a Miami-based pornography outlet has made a bid to secure the naming rights for the home court of the Miami Heat. The adult entertainment outlet Bang Bros has issued a formal bid with the authorities to have the arena on South Beach named after them.

In a tweeted announcement the company released yesterday they declared their intentions to secure sponsorship of the basketball facility. ”We’ve officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka ‘The BBC’ #BangBrosCares.”

As unlikely as this will become there is a level of legitimate effort. The 20-year arrangement with American Airlines to be the named sponsor of the arena is coming to a close. In a deal being brokered by the local government the new effort is underway to secure a new sponsor. The arena is owned by Dade County and last year the commission announced that the naming rights, which had been in control of the Heat ownership would revert to the government authorities. They have until the end of 2019, after which the deal stipulates they must pay the team $2 million in annual naming revenue.

The county, therefore, is seeking a deal well in excess of that figure, and as soon as word was announced that the American Airlines Arena would be shopping for a new sponsor The Bang Bros arrived with its announced bid of $10 million. In the released statement the porn company also included a mock-up photograph of how the arena would be proposed to appear.

Currently the roof of ‘The Triple-A” has an image of an airliner, with the American Airlines logo. This was intentional, as the nearby Miami International Airport has some flights going overhead, and the airline uses Miami as one of its hubs. The Bang Bros created an image with their company logo – a van with the doors open – shown on the roof. The porn outlet made a name for itself with videos of sex scenes taking place in vans that were driving through the area.

It is not expected that this proposal will be taken under consideration. Miami-Dade County already has a standard in place that any contracts or sponsorship agreements must be with businesses that are regarded as family-friendly. This meant that the stadium was not permitted to be sponsored by any companies affiliated with alcohol, or tobacco products. It is safe to say that a porn purveyor – albeit a local one – would be prevented from doing business under this guideline.

That said, this is a very typical South Florida story.