A vegan feminist cafe in Melbourne, Australia, that charged customers extra for being male is now finding itself out of business.
According to the Evening Standard, the cafe “Handsom Her” apparently received backlash and bad customer reviews after their “man tax,” an 18 percent surcharge for simply being male, went public.
The co-owner of the company, Alexandra O’Brien, wrote a post titled “A Handsom Farewell,” where she mentioned how the “man tax” put Handsom Her in the public spotlight, resulting in a massive backlash that showed “us how fragile masculinity is,” and how it hardened their resolve to smash the patriarchy.
The post reads more like a rant against men and the self-victimization you find common amongst social justice advocates:
In a post entitled ‘A Handsome Farewell’, Ms O’Brien wrote: “It’s been a wild journey to say the least. When we opened Handsome Her in 2017, we expected that perhaps we might make a stir through our brazen public discussions of structural inequality and oppression.
“The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy.
“We were just one little tiny shop on Sydney Rd that was trying to carve out a swathe of space to prioritise women and women’s issues, and suddenly we became the punching bag of Melbourne and the internet.
“Yes, we are the evil, discriminatory, man-hating d***s who charge men more when didn’t you know the wage gap doesn’t even exist!? Meanwhile gentlemen’s social clubs live on and strong around Melbourne and the world over…”
She ended her message by thanking “our community and friends who came and never left our sides” and explained that the team would be “off to our next adventure up north where we will be doing some hands-on work”.
While O’Brien didn’t detail why the store is closing down, it’s safe to assume business was not doing well due to its less than friendly way of treating men.
They say life comes at you fast, but sometimes you definitely see it coming. pic.twitter.com/HoZV6YPTua
— Brandon Morse (@TheBrandonMorse) April 24, 2019
The store had very bad reviews on sites such as Trip Advisor as well. One man titled his review “Avoid at all costs!” and proceeded to talk about how the wine was good, but the food and service were horrendous, with waitresses not seeming to give him much mind. According to the post, he didn’t eat most of the food since the dish he ordered was horribly made, and upon telling this to the waitress, the man says the server became irate and called him a “vile beast”:
When I asked for the bill, the waitress asked if there was a problem with my meal, since I’d left most of it on my plate. When I told her of my dissatisfaction with the meal, she morphed into an aggressive and irate woman who then started dispatching some rather vile language. Not wanting to cause a scene, I subsequently left the requisite cash on the table, which included a 15% tip, and promptly walked out. As I was walking past the register on the way out, I could hear the same woman telling the other waitress working with her that I was a “vile beast” and that I “wasn’t welcome here again”.
As of this writing, Trip Advisor shows 18 reviews rated as “excellent” with 29 reviews rating it as “terrible.” How many of these ratings are legitimate, whether good or bad, is still unknown.
Regardless, we have another instance of a business getting woke and subsequently going broke.