So many corporations are concerned with embracing causes nowadays, and too often businesses fall into the left’s intersectional concerns, with abortion being a big one.
According to Big League Politics, Wendy’s corporation and its Dave Thomas Foundation is taking a different route, and focusing on helping children after they’re born by partnering with the social media app Snapchat:
The Foundation is partnering with Snapchat to start the ‘Cause Cup’ program. Participating Wendy’s locations will give soft drinks that have a code on them to allow people to donate $5 toward the foundation, and giving more opportunities for disadvantaged children to live fulfilling lives with a family of their own.
Rita Soronen, who has served as the president and CEO of the Dave Thomas Foundation for Adoption since 2001, hopes that this partnership with Snapchat will take their adoption program nationwide.
“In this country, there are 110,000 children waiting to be adopted. That’s a lot of children who are at risk of turning 18, leaving foster care without a family. They are much more susceptible to negative outcomes as adults,” Soronen said during an interview with Columbus Monthly.
Wendy’s has always had an emphasis on adoption as Dave Thomas, the founder of Wendy’s, was an orphan himself.
This is welcome news as too many corporations focus on not giving a child chance instead of helping those who are here find a better life.
The Dave Thomas Foundation has a success rate to back it up, too, according to Big League Politics. Not just in the way of adopting children, either. It actually saves the taxpayer a lot of money:
They have tested out their methods in Ohio, and had great results by focusing their resources on understanding the children and treating them as individuals rather than cogs in a machine. Case workers are given resources and empowered to spend a great deal of time on children so that they can be understood and placed in homes where they can thrive.
“For the past four to five years now, we have scaled Wendy’s Wonderful Kids across Ohio. We’ve seen more than 330 adoptions finalized across the state. We know that it’s about $3 million a year to keep this program scaled in Ohio. Since we’ve had the program in Ohio, we’ve saved the state $64 million,” Soronen said.
Wendy’s can be counted as one of those corporations that truly does believe in the cause that it champions. So many will express that they “care,” with messages that have been heard ad nauseum from special interest and activist groups from feminists to pro-abortionists.
Wendy’s, however, is actually being a positive force in the world by helping people.