Don’t worry, everyone. If you’re scared that gender stereotypes are going to be pushed in public then rest easy, because the United Kingdom’s politically correct overlords are on the job.
Volkswagen recently released a commercial that featured men doing actions like floating in space and doing the long jump with a prosthetic leg, but ends with a woman — dare I even speak of this horror? — sitting next to a stroller as she reads in a park.
Watch this terror for yourself below, if you dare.
Don’t worry, readers of unspecified gender, because the brave folks at the U.K. Advertising Standard Authority (ASA) leaped into action after they received just three complaints. They swiftly banned the commercial for violated gender stereotyping rules.
Also, just a heads up, there are gender stereotyping rules in the U.K. that can get your commercial banned. Super progressive stuff.
“By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender,” said the ASA. “We concluded that the ad presented gender stereotypes in a way that was likely to cause harm and therefore breached the Code.”
Volkswagen defended themselves, noting that the commercial was centered around adapting to change and that bringing a child into the world is one of the biggest changes to your life that can happen.
“The core message of the ad was centered on the ability of the human spirit to adapt to challenges and change brought about by circumstances. They illustrated that through a number of different scenarios featuring various characters so that as diverse an audience as possible would be able to identify with the message.”
“They included the final scene of the woman in the park as a relatable example of adaptation to change, as they believed that welcoming a newborn into the family was a life changing experience that would be shared by many viewers, regardless of gender. The scene served a secondary purpose of illustrating the reduction of engine noise in an electric vehicle.”
Every day, I’m more and more glad that our founding fathers shot their way out of UK rule.