Jim Acosta

CNN journalist Jim Acosta does a stand up before the daily press briefing at the White House, Thursday, Aug. 2, 2018, in Washington. White House press secretary Sarah Huckabee Sanders has refused to break with the president and say she does not think the news media is the “enemy” of the American people. Sanders was pressed on the question by Acosta during a White House briefing. In a heated exchange, Sanders listed a litany of complaints against the press and blamed the media for inflaming tensions in the country. (AP Photo/Evan Vucci)

Thanksgiving wasn’t kind to CNN, but what time of the year has been lately?

The little network that can’t has continued to bleed viewers at an alarming rate and it apparently has yet to slow down. As the Daily Caller reported, CNN has posted its lowest rating in three years, while Fox News has continued to post numbers than outpace both CNN and MSNBC combined:

Fox News averaged nearly 2.2 million viewers in primetime last week, including 303,000 in the coveted age 25-54 demographic, according to Nielsen Media Research. MSNBC averaged over 1.3 million viewers in primetime last week, with 187,000 in the 25-54 demographic, while CNN averaged just 643,000 primetime viewers, with 138,000 coming from the 25-54 demographic.

It should be noted that these failing ratings just so happen to coincide with the constant coverage of the Democrat’s attempts to impeach President Donald Trump. At this time, impeachment is not at all popular. As Sister Toldja wrote earlier today, it’s not exactly being discussed among the general public, with the Pelaton commercial being more popular in a discussion than the impeachment of the leader of the free world.

The interesting thing is that CNN’s decline began, not with the impeachment proceedings, but with the end of the Mueller investigation. While it’s been trickling viewers for some time, the true decline began at the moment Trump was found innocent of all charges and CNN’s reaction was to try to spin it to make it seem like he was.

But the public, more than anything, just seems tired of the anti-Trump circus and has begun tuning out. In reality, the impeachment proceedings just feel like Russiagate 2.0 and day after we have CNN anchors and contributors playing up every witness that Adam Schiff brings forward like some kind of killing blow for the Trump administration. In truth, it never is. In fact, it ends up being an embarrassing moment for Democrats and anyone cheerleading them along.

CNN is like the boy who cried “wolf” and, in my estimation, people are sick and tired of hearing it. Back in May, a study was released that showed that people who identify as witches outnumbered CNN viewers. Again…that was back in May.

(READ: CNN Viewers are So Few, They’re Outnumbered by Witches and Other Fringe Groups)

If CNN wants to salvage what is clearly an encroaching disaster, it will have to make some hard choices. Chief among them will be getting rid of the hard-left anchors balancing out its contributors with people whose default commentary is “orange man bad.”

It can start on the anchor front with Don Lemon, who has told the nation that if they’re white, male, and pro-Trump then they’re likely a dangerous terrorist. Not only do I not want to watch him, but I also don’t even want to watch the network that employs him, and I sincerely doubt I’m alone in that idea.

CNN has a lot to do in order to win back the trust of the people, and if it starts now, it’ll be a long, uphill slog. The question, however, is not whether or not it can, it’s whether or not it will. That decision lies with Jeff Zucker, and judging by this report…

…I doubt it.

Brandon Morse
Senior Editor. Culture critic, and video creator. Good at bad photoshops.
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