When I first saw that infamous Peloton ad, I didn’t think much of it. I thought it was slightly corny, sure, but I didn’t think anything else about it. I scrolled on.
And then I started seeing the comments pop up around it. Quote tweets that featured the ad talking about how “this ad has me screaming.” People would pile on talking about how much they hate the ad and how horrible it is.
“Okay,” I thought. “A bit of an overreaction, but this is Twitter. This is where people come to overreact for the attention.”