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Hollywood Can't Get It Through Its Head That Racism Doesn't Sell

Townhall Media

If you didn't hear about a movie being released called "The American Society of Magical Negroes" then you couldn't be blamed. It's not a movie that was given a ton of attention...or at least positive attention. 

The movie is probably one of the most racist things that has ever been put to a silver screen. The summary is that the protagonist is a young black man who is welcomed into a secret society of magical black people whose entire existence is to make white people feel safe and cared about. Throughout the movie, the protagonist struggles with his new role and eventually falls in love with a girl. However, when the white person he's charged with looking after also falls in love with the girl, he's told he can no longer pursue her. 

For a longer explanation of the film, you can watch Nerdrotic's coverage of it below

The film is blatantly racist toward white people, which is a shame, because a good satire of racism using the sketch that the idea clearly came from, a Key and Peele classic, really would have been a great movie. 

As Gary of Nerdrotic notes in his review, it feels like a punchline is on the way but one never arrives. The movie takes itself very seriously despite being based on a premise that doesn't take itself seriously at all. It preaches to the audience a message that effectively amounts to "white people are bad, black people should stop trying to be cool for them." 

An odd message, and one that effectively accuses black people of not being themselves in order to please white people. Perhaps the cast and crew of the movie do that but I've never met a black person who obsesses over the thoughts and actions of white people as much as Hollywood does. 

This obsession with race and painting white people as oppressors to be served is, of course, a very racist notion. At no point did Hollywood stop to think that what they were doing was the very thing they hated, but radical leftism has never been about self-reflection. It's always been about self-victimizing reactions to everything and anything under the sun. 

And this racism is clearly not selling. According to Bounding Into Comics "The American Society of Magical Negroes" has officially bombed: 

As per information collected by The Numbers, the Justice Smith-led film was barely able to pass the 1 million mark, making a total of $1,304,270 on opening weekend — debuting on 1,147 theaters across the United States. While the film’s production budget is being kept under wraps, these numbers are still abysmal.

To better illustrate, The American Society of Magical Negroes grossed a mere $524,695 on Friday, a measly $469,070 on Saturday, and an even more pathetic $310,505 on Sunday, seeing a 34% drop from opening day.

This is becoming a pattern with social justice-fueled plots and storylines. No matter what the medium, whether it's movies, television, or video games, the push to bring "awareness" to the racism (or other social sins) of America just isn't being bought. 

And from this, we can actually deduce some things.

America isn't the racist country it's being sold as by the social justice left, and that's not just because people aren't lining up to see it generally. It's because black people aren't lining up to see it either. If that film resonated with the black community, there'd be a lot more fervor about it, not just from the black community itself but from the media. 

It's also a rebuke against bad cinema. 

If you're really going to make a movie that condemns racism and highlights the absurdity of it, then I'll refer you to probably the best condemnation of racism Hollywood ever produced; "Blazing Saddles." 

"Blazing Saddles" was a hysterical movie with a great message behind it, delivered in such a way that left everyone laughing. More importantly, it left everyone laughing at racism. 

But at this point, it's pretty clear that the left's ultimate goal isn't to stop racism. If racism officially disappeared tomorrow it would be the worst day for the left ever. They'd lose one of their largest grifts. 

Which is fine. They can continue to make media that tries to sell their worldview that no one is buying and continue to fall down the pit to insolvency and irrelevancy. 

(READ: The End Is Nigh for Hollywood)

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