Beauty is healthy for you.
Somewhere in our subconscious is a natural instinct for recognizing beauty, and I don't just mean from person to person. You can walk into an old cathedral and see the intricate blend of paint, stone work, stained-glass, and mosaics and be awed by it. You can walk into a grotto and just be stunned by the combined natural beauty of the waterfall, stone, and greenery.
I've had the pleasure of seeing St. Paul's Cathedral in London and the various natural wonders on the Road to Hana in Maui. Both of which caused me to stop and stare. I look back on both of those times as memorable moments because of just how beautiful they were, and those images are fixed in my mind. There's a sort of odd pleasure in bringing back the memories.
For some reason, modern Western pop-society began not just turning away from this, but actively rejecting it. Driven in large part by the social justice-obsessed left and leftist taste-makers that ran the big stages, beauty was something that was discouraged for a few reasons.
For one, they wanted to program it into our heads that beauty was subjective in every degree. A man kicking a bucket of sand over onto a white platform was just as artistic and breathtaking as baroque paintings and renaissance-era sculptures. Modern art is generally lacking in artistic talent, but it makes up for that in being highly interpretive, forcing the viewer to come up with a reason it means something to them.
Then, there was the insinuation that beauty is somehow oppressive.
Architecture went from being works of art that defined, not just a time period, a place. If I show you several examples of unique buildings, you'd be able to tell me what country they're located in. However, at some point after World War 2, brutalism took over and replaced the unique and beautiful with drab, uninspired, and ugly buildings meant to give off a sense of equality — and not just with each other but on a global scale. You can find brutalist architecture all around the world, particularly in Western countries.
The unique architecture that once gave a place its identity largely disappeared, and that was the point. Your identity was taken and blended into everyone else's.
Which brings me to what's probably felt the most in the loss of beauty, and that's of the individual.
While it can't be argued that beauty is in the eye of the beholder, it's also true that we be holdin' some really odd takes about beauty standards. For a handful of years, traditional and conventional beauty was somehow faux pas. Beauty had to be redefined into something that stepped away from that, and to be sure, everyone from corporations to the entertainment industry tried to follow suit.
"Beauty" became a societal statement that usually rejected actual beauty. You couldn't just be stunning, you had to be "stunning and brave," which usually meant you had to be making some sort of defiance in tandem with your look, and that look was often far from natural beauty.
Remember when Calvin Klein decided to put a morbidly obese black woman laying on a couch in their underwear?
Remember when Adidas put a transgender person in a swimsuit?
Remember when Bud Light put Dylan Mulvaney on a can and featured him holding it in a bath tub?
Remember when Audi made whatever this is?
New ad from @Jaguar 👀
— Mrgunsngear (@Mrgunsngear) November 20, 2024
I guess they don't want to sell cars anymore... pic.twitter.com/ijaxyFYHRA
These are all examples of the left's rejection of beauty in an attempt to redefine it, but as I've been saying for years, you can't suddenly reprogram nature. You can disrupt society by fighting against nature, but nature always wins because nature is, ultimately, the truth. Once Mulvaney appeared on that beer can, something in society snapped, and we started pushing back.
And all that pushback led to Sydney Sweeney talking about her genes in an American Eagle commercial, which is causing the left to devolve into tear-filled accusations of Nazism and hate.
Read: The Outrage Around Sydney Sweeney's Ad Is Unadulterated Racism
This isn't true, of course, they're just mad for two reasons. The first is that they see any celebration of a Western example of idealized beauty of old (white skin, blond hair, blue eyes) as a blow against social justice... but really it's because they hate to see the uplifting of the beauty they reject from themselves and thus don't possess.
And for a long time, Western society spared the feelings of the perpetually angry, but that era is ending. Not only do we have Sweeney in the American Eagle ad, we also have one from Dunkin Donuts featuring a conventionally attractive white young man talking about his golden skin color.
First, Leftists had a complete meltdown over Sydney Sweeney's American Eagle ad.
— Libs of TikTok (@libsoftiktok) July 30, 2025
Now they are having ANOTHER meltdown over a new, similar ad by Dunkin' Donuts featuring actor Gavin Casalegno.
They never stop complaining. pic.twitter.com/uDnXnXihIK
I just learned that Sophie Cunningham, the WNBA enforcer who often protects Caitlin Clark, is now an Arby's spokeswoman.
ARBY'S FOR THE W pic.twitter.com/iXC38VJx9b
— Sophie Cunningham Central (FAN) (@sophiecham_fan) July 28, 2025
And the only people mad about any of this is the left.
I think this is all indicative of two things.
The ninja-like grip the left held on society is mostly now gone... and beauty is back.
And I can't be more thankful for that, because I miss living in a world where we can see beauty, and not just in women, but in society and not feel like it's a one-off moment or a rarity. The stress of ugliness no longer has to dominate our eyesight, and we can get back to appreciating qualities that please us visually.
