Outrage is always a great product. Something in the human brain can't get enough of it.
No really. The expression of outrage triggers the dopamine and oxytocin dispensers in your brain because the caveman locked in your nervous system needed outrage to survive. The angering sensation was there to drive you to stop from being treated unfairly around the campfire, especially when it came to food. Acting on your outrage usually results in more, thus the reward comes, and you get a "good boy" or "good girl" from that lump of flesh in your skull.
Moreover, it feels even better when people are outraged alongside you. The caveman loves getting backup and forming a like-minded community, and whenever someone tells your inner caveman he's right, you get a little bit of a high from the bonding hormone, oxytocin. Ever wonder why some people seem to lose their minds while in the middle of a rabid mob? It's because they're tripping on a natural drug.
While we've left the caves, we've entered a new one in the form of the internet, where dopamine and oxytocin flow freely, and one of the things that elicits it in a great many people is a sort of macro-tribalism, and one of those tribes is the "I hate X group of people" tribe.
Racism feels good to those who don't understand its damaging effects both to the brain and to society, but man, does that dopey/oxy high feel good to those who don't get it, and they'll go to great lengths to get their preferred fix.
Take Joy Reid, for example. Here's a woman whose entire career can be boiled down to "America is white people, white people bad, thus America bad." If you were to put every single episode of her MSNBC show on a giant roulette wheel and spin it, the chances of you landing on a scene of her talking about racism would be incredibly high.
Reid is a racism junky, and as you can see from this recent clip, where she's excitedly talking about how white people can't invent anything and created a country that's a "racist hell, she's still mainlining it with reckless abandon.
Fired MSNBC host Joy Reid says white people can't invent anything and they stole their ideas from black peoplepic.twitter.com/eM54QNmgZ7
— The Post Millennial (@TPostMillennial) August 19, 2025
People like Reid have been making millions off racism for decades and decades. Al Sharpton, Jesse Jackson, Robin DiAngelo, Ta-Nehisi Coates, Maxine Waters, Don Lemon, and even Meghan Markle have all utilized "racism" to give themselves an economic edge through a false moral superiority. It's such a successful industry that corporations have spent millions, if not billions of combined dollars, to virtue signal that they aren't racist and are actively fighting it.
You can see this in various ways. As I wrote on Tuesday, the NFL is one of those corporations that is "combating racism" by stenciling social justice messages at the ends of football fields. As I wrote, this is causing racial tensions more than it's curing it, but the point isn't to cure it. Just like in the pharmaceutical industry, there's no real money in the cure.
Read: The NFL's Social Justice Messages Aren't Just Annoying, They Undermine Its Social Impact on Society
Zoom out a bit, and DEI initiatives are also just a form of race-baiting.
Major corporations across the board adopted DEI into their companies at the behest of investing firms like BlackRock for the cash, and while a great many of them have now pulled out of it, the scars remain. DEI programs are just an admission that racism (also sexism/homophobia/transphobia/etc) is a real problem, and the only way to combat it is to practice racism against the "privileged."
If you guessed that the "privileged" were white people, you've been paying attention.
The funny part is, the power behind racism is that most people understand that it's a moral wrong and that it shouldn't be something someone embraces. If America didn't feel this way by and large, the race-baiting wouldn't work. We'd just be unabashedly racist, and race-baiters say the problem exists in large quantities; they'd actually be right.
But while racism does absolutely exist, we are not a racist nation. Convincing us we are, however, is too lucrative an industry to just let go of. The "fight" against racism nets too much cash, and so the race-baiters need to keep "racism" (emphasis on the quotation marks there) going at all costs.
This isn't a new industry. It didn't start with Al Sharpton. In fact, back in 1911, Booker T. Washington wrote of these very kinds of people in his book "My Larger Education":
“There is another class of coloured people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs ─ partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.”
Washington noted that these are a type of "coloured people," but in the age of the internet, you can find a lot of people from all different races on the grift in one way or another, sometimes talking about their own race, sometimes virtue signaling by talking about racism towards others.
Either way, it's still a thriving industry. It will only stop when it becomes common knowledge in America that we are, in fact, not a racist country.
And that day will be a very bad day for people like Joy Reid.
