Paramount Super Bowl Commercial Is Completely Ridiculous - and Marvelous

I will give you fair warning.

If you want to watch the Super Bowl and be surprised by the commercials, then stop reading here since I'm going to be revealing one.

But I have to say that this one found by our sister site Twitchy is pretty funny and anything that has Patrick Stewart in it has to be good. It's already going viral with over 21 million views. So if you need a laugh, this is likely to get you there with some charming silliness. In addition to Stewart, it has a bunch of people and cartoon characters, including Drew Barrymore, the Miami Dolphins Tua Tagovailoa, Arnold from "Hey Arnold" with the football-shaped head, Peppa Pig, Knuckles, and Jeff Probst. They're all about to freeze to death, trapped in a valley they can't get out of, contemplating how they can scale the cliff, when Stewart has an interesting suggestion for getting out.

Knuckles appears in the new Paramount+ Super Bowl commercial. pic.twitter.com/tuD7G4GfXz
— Sonic The Hedgeblog (@Sonic_Hedgeblog) February 1, 2024

Tua admits he can't throw the hook up high enough to get to the top of the cliff, although maybe he could throw a football. Sir Patrick (he even has it on his jersey) suggests they "throw the child" with the football-shaped head. Barrymore objects and gets screamed at by Stewart, "Barrymore, shut your face!" Tua also refuses to throw a child, to which Sir Patrick witheringly says, "Not built for the moment."

As Stewart goes to throw Arnold, the band Creed appears. Because of course, what else and why not?

The British actor then intones about the import of the moment, "It's the fifth quarter, and we need a hole-in-one before the seventh inning stretch." He throws Arnold as Creed sings "Higher." You have a moment with Stewart singing, "I just threw him higher. To a place where we wouldn't freeze." But it doesn't end well, as Arnold then splats against the mountain, just short of the top.

Now if there were only someone made of pigskin, Stewart muses, and they cast their eyes to Peppa Pig. Peppa Pig gulps fearfully, and the commercial ends with the Paramount logo.

That's pretty great and completely ridiculous. You wonder what they were on when they put it together, but its silliness makes it marvelous. You can tell Stewart must have had some fun with it, he was rocking the insanity.

People thought it was amazing. Even Stewart's "Number One" Will Riker, otherwise known as Jonathan Frakes, weighed in, with fealty to Picard.