I wish I could say that I was no longer shocked by what I see coming from so-called “feminists” anymore, but it seems that with each week comes some new “woke” term designed to be more “inclusive” but in the process effectively erases women from the public lexicon.

We’ve seen it from Democrats like Rep. Cori Bush (D-Mo.), who has referred to pregnant women as “birthing people.” Bush’s Squad pal Rep. Alexandria Ocasio-Cortez (D-N.Y.) has labeled women as simply “menstruating people.” A Lancet Journal article from Sept. 2021 used “bodies with vaginas” to refer to women. We’ve also watched as the ACLU altered the words of the late Supreme Court Justice Ruth Bader Ginsburg, a feminist icon, to eliminate all references to women, replacing it with “their” and “people.”

But just this week, I learned a new (to me) term to characterize women that might perhaps be the most genuinely offensive of them all. And the saddest part about it is that it’s the female CEO of a feminine products company that is not only using the term but is justifying it after other women called her out:

A London-based feminine products company is facing backlash on social media after referring to its customers as “bleeders” rather than women.

“Most bleeders know how they are impacted by their period, but unfortunately aren’t in touch with their feelings and symptoms in the other phases of their cycle,” the company posted earlier this week on Instagram. “We’re here to change that.”

Daniella Peri, who is Yoppie’s founder and CEO, responded to the outrage expressed on the Yoppie Instagram page by posting a word salad of a “justification,” which basically confirmed what her critics said about her and her company:

We recognise the menstrual cycle is a biological function. We should be proud of this cycle, of bleeding from our uterus, it’s what makes us different. So we want to have this conversation, to bust the social stigma of talking about it publicly.

[…]

I, myself, am a woman. But I understand many of our customers are not. I also understand it is neither my place nor that of Yoppie to tell anyone how they should identify.

We’re an open, straight talking and transparent brand that is trying to navigate the right language. We will continue to promote that discrimination prevents all people from having equal opportunities – and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it. Join the conversation.’

Got that? They’re proud of making “no apology” for the fact that they are literally dehumanizing women with their stance. Those in the transgender community who harbor misogynistic views of women who were born women have to be laughing their heads off with glee over women like Peri.

Author Jennifer Sey, who was the first person I saw to raise the issue of the Yoppie campaign, absolutely went off – and rightly so:

I honestly don’t think it’s too much to ask to say please don’t refer to me this way. Bleeder? Really? Who is this helping? In what world is this respectful and considerate? Who is being respected and considered with this language? pic.twitter.com/G8XESXS6iB

— Jennifer Sey (@JenniferSey) March 16, 2022

I can’t declare myself part of a group or party that expects me to refer to myself this way. Nope.

— Jennifer Sey (@JenniferSey) March 16, 2022

In the past, the only kind of person I would have been able to fathom referring to women this way would have been some guys with deep hostility/hatred towards women. I’d have avoided them out of self protection. Now we call ourselves this?

— Jennifer Sey (@JenniferSey) March 16, 2022

All I have to add to that is to say “amen” and that this is a stunningly sad yet perfect example of how women can be their own worst enemies sometimes. They truly can be.

Flashback: War on Women: Transgender “Women” Bully Vancouver Rape Crisis Center, Get Funding Pulled