There are some people who know Donald Trump’s long and checkered past of lying and cheating his way through interviews, business deals, and wives, yet, they can’t be convinced that lying is his natural tongue.

So desperate are they for a savior, that any con artist can roll them into believing anything.

Case in point: Cambridge Analytica.

Things are looking ugly for Cambridge Analytica. A recent report done by Britain’s Channel 4 News, as well as a series of undercover videos reveal an organization that not only went to the lengths of breaching the personal data of millions of Facebook users (a revelation that has also had negative implications for the social media platform, as well), but also employed bribery and “honey traps” to reach the desired ends.

In a piece I covered on Tuesday, the undercover video included the CEO and other officials discussing how they helped the Trump campaign, as far as pushing things into the bloodstream of social media and letting them take on a life of their own.

They also laid claim to the “Defeat Crooked Hillary” push.

In fact, on the undercover video, the Cambridge Analytica CEO, Alexander Nix all but takes complete credit for Trump’s 2016 victory.

It all seemed an elaborate set-up, complete with exploding emails.

And in all of this, the Trump campaign is suddenly comparing the firm to a low-level coffee boy.

Revisionist history?

It appears so.

“We found that Facebook and digital targeting were the most effective ways to reach the audiences,” Jared Kushner, Trump’s son-in-law and a top campaign aide, told Forbes after the election during an interview in which he boasted about the campaign’s digital strategy. “After the primary, we started ramping up because we knew that doing a national campaign is different than doing a primary campaign. That was when we formalized the system because we had to ramp up for digital fundraising. We brought in Cambridge Analytica.”

Then there’s the $5.9 million noted on election records that the Trump campaign paid to Cambridge Analytica.

Other politicians and groups are listed as using the firm, actually, but the Trump campaign tops the list with the highest payout, and highest involvement.

Other than the CEO, Nix (who has been suspended, based on the confessions of bribery and setting “honey traps” – the use of Ukrainian prostitutes – to blackmail politicians), who else is involved?

Cambridge Analytica has been primarily funded by Robert Mercer, who, along with his daughter Rebekah Mercer, was a major backer of Trump’s electoral efforts. Trump’s former White House chief strategist and campaign CEO, Steve Bannon, had served as vice president at the firm. And Kushner, along with 2020 campaign manager Brad Parscale, who led the campaign’s digital operations in 2016, were reportedly involved in the decision to retain Cambridge Analytica.

The firm was so central to Trump’s electoral efforts that special counsel Robert Mueller, who is probing ties between the Trump campaign and Russia’s election meddling, has asked the firm to turn over the emails of any employees who worked on the Trump campaign, according to The Wall Street Journal.

Oops.

Laughably, Team Trump attempted to muddle their way through a denial on Tuesday, claiming they chose to implement RNC data analytics as their key source of that material.

They very well may have used the RNC’s data analytics, but that doesn’t exclude Cambridge Analytica’s involvement, and there are records to prove it.

It’s a typical Trump denial of easily verifiable facts. The problem is, when you’ve got people so gullible that they’ll [proudly] swallow and defend any lie that comes out of the Trump White House, truth is drowned out by the din of dutiful personality cult praise.