Virtue signaling hasn’t just been a trend among businesses, it’s now become an industry.
The amount of money spent by corporations on telling you that they support Black Lives Matter and that racism is bad is astonishing. According to AdAge, billions of dollars have been sunk into being seen as supporting the black community or political racial organizations:
Brands have spent a total of $1.6 million on racial justice TV advertising in recent weeks, according to data and tech firm Numerator.
In all, 21 brands ran racial justice ads during the 30 days ended June 23, according to Numerator, a threefold increase from the number of brands that did so throughout all of 2018 and 2019 combined. Those 30 days saw 1,286 occurrences of such ads, more than double the 500 for those two years.
Google’s YouTube was the biggest overall spender, putting $395,000 behind its racial-justice ads. Procter & Gamble Co. came in second with nearly $375,000 behind its corporate-branded ads. Then NASCAR with $312,000 in spending behind a racial justice ad that ran 46 times during the day of its Dixie Vodka 400 race. Unilever put $219,000 behind TV ads for its Dove and SheaMoisture brands.
Numerator is launching a new “Social Equality and Awareness Flag” to track socially responsible ad messages as they happen, including gender equality, racial equality, socio-economic equality and financial equality topics under that heading.